Privacy Policy for Exicita Tour Guide

At Exicita Tour Guide, a UK-registered company, we are committed to protecting the privacy of our customers who book walking tour packages, currently offered in Italy. This Privacy Policy explains how we collect, use, protect, and share your personal information when you engage with our services, including through our website (www.exicita.com), email, phone, or in-person interactions. We ensure transparency and safeguard your data in compliance with applicable laws, including the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR) for customers in the European Union.

Information We Collect

Exicita Tour Guide collects personal information to provide exceptional walking tour experiences. The types of information we may collect include:

  • Personal Details: Name, email address, phone number, billing address, and payment information (e.g., credit card details) provided when booking tours or communicating with us.
  • Booking Information: Details about your tour preferences, travel dates, group size, and special requests (e.g., accessibility needs or dietary requirements for tour-related activities).
  • Non-Personal Information: Data such as IP addresses, browser type, device information, and website usage patterns to improve our website’s functionality and user experience.

We collect this information through our website, email correspondence, phone calls, or in-person interactions during tour bookings or inquiries.

How We Use Your Information

Exicita Tour Guide uses your personal information to deliver and enhance our tour services. Specifically, we use it to:

  • Process and confirm tour bookings, including sending booking confirmations, itineraries, and updates.
  • Communicate with you about your tour, such as meeting points, schedule changes, or safety information.
  • Process payments securely for tour packages and related services.
  • Personalize your experience, such as tailoring tour recommendations based on your preferences.
  • Improve our website, services, and customer support through analytics and feedback.
  • Comply with legal obligations, such as tax reporting or safety regulations in the UK and Italy.

We do not sell, rent, or share your personal information with third parties, except as necessary to provide our services (e.g., sharing with payment processors or local tour partners in Italy) or as required by law.

Data Sharing

To deliver our walking tour services, we may share your personal information with trusted third parties, such as:

  • Tour Partners: Local guides or venues, currently in Italy, to coordinate your walking tour.
  • Payment Processors: Secure platforms to process payments for tour bookings.
  • Legal Authorities: When required to comply with UK, Italian, or EU laws, such as tax or safety regulations.

Any third party we share data with is contractually obligated to protect your information and use it only for the specified purpose.

Data Security

Exicita Tour Guide takes robust measures to protect your personal information, including:

  • Encryption: Using SSL (Secure Sockets Layer) encryption to secure data transmitted through our website.
  • Secure Payment Systems: Partnering with trusted payment processors to safeguard financial transactions.
  • Access Controls: Limiting access to your personal information to authorized Exicita staff and partners who need it to provide services.
  • Regular Monitoring: Conducting routine checks to detect and prevent security breaches.

While we strive to protect your data, no system is completely immune to risks. We encourage you to use strong passwords and avoid sharing sensitive information unnecessarily.

Data Retention

We retain your personal information only for as long as necessary to:

  • Provide and manage your walking tour services.
  • Fulfill legal or regulatory requirements, such as tax obligations in the UK or Italy (typically up to 7 years).
  • Support customer service inquiries or resolve disputes.

Non-personal data (e.g., website analytics) may be retained longer for research and service improvement purposes.

Your Rights

As a customer, you have rights under GDPR and the UK Data Protection Act 2018, including:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request updates or corrections to inaccurate information.
  • Deletion: Request deletion of your personal information, subject to legal obligations.
  • Objection: Object to certain uses of your data, such as marketing communications.
  • Data Portability: Request your data in a structured, commonly used format.

To exercise these rights, contact us at [email protected]. We will respond within 30 days, as required by GDPR and UK law.

Cookies and Tracking

Our website uses cookies and similar technologies to enhance your browsing experience, analyze usage, and personalize content. For example, cookies help us remember your preferences or track website performance. You can manage cookie preferences through your browser settings. For more details, see our Cookie Policy [Note: If you don’t have a separate Cookie Policy, we can create one upon request].

Updates to This Privacy Policy

Exicita Tour Guide may update this Privacy Policy to reflect changes in our practices, legal requirements, or expansion of services beyond Italy. We will notify you of significant changes via email or a notice on our website. By continuing to use our services or website after updates, you agree to the revised policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Exicita Tour Guide
Email: [email protected]
Address: Suite10 Capital House, 61 Amhurst Road, E8 1LL, London, UK

Last Updated: June 6, 2025